Permanent nourishing hairColor with Kera-Protect Technology provides long-lasting, vibrant Color with 360o keratin protection. Rich, radiant Color. Matrix soColor beauty luminous shine. It offers excellent grey coverage, subtle to dramatic blonde shades and vibrant, long lasting reds. Matrix soColor beauty hair is the best. Formulas specifically calibrated for Indian hair are pre-adjusted to eliminate warm undertones for vibrant Color results even on darker levels and up to 100% grey coverage.